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Automotive Locksmiths Dont Panic! If You Lost The Car Keys

Summary: When the security is the concern, then the locks should be given much importance. Locks are easy and effective way in order to avoid the burglary and theft. It is therefore; More »

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Correct Use Of Wool Polishing Compounding Pads

Are used to cut or level a paint film surface with an abrasive machine polish (or compound) or to apply a polish to large surface areas. Aggressively removes 1500 – 2000 grit More »

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Car Dealerships in the Strangest Places

It’s common these days for car dealerships to be located next to many other similar businesses in “auto rows” or “auto malls.” The economic theory of agglomeration gives credence to this practice, More »

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4 Driving Tips for Young Drivers on the Road

Driving is a skill that one has to adopt in the best way possible as it involves oneself taking their car on a road full of other vehicles. Improper driving skills would More »

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GM is the Top Automotive Innovator

GM isn’t the only automotive manufacturer out there creating new automotive innovations. But what many people may not know is that GM is the best automotive innovator! According to the U.S. Patent More »

Automotive Locksmiths Dont Panic! If You Lost The Car Keys

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Summary:

When the security is the concern, then the locks should be given much importance. Locks are easy and effective way in order to avoid the burglary and theft. It is therefore; important that the locks should be obtained from some reliable and good source so that the house and automobile safety wouldnt be at risk.

Article Body:

It is better to understand first that who are automotive locksmiths and what are their peculiarities. Like other types of locksmiths, automotive locksmiths serve the people by providing them the keys of the locks and repair the defected locks of the car or any automobile. This is the most precious service since by virtue of that, people would find relief when they got tense in the environment of insecurity. People are still unaware about the various capabilities and abilities of automotive locksmiths that besides making the new keys, they can perform a lot of jobs.

Many of the incidences could happen in the life of a man when he would need immediate help. For instance; leaving the keys in the car may raise high concerns for security. A person cant leave his car in order to perform his work, since there could be more chances of stealing. Sometimes, by mistake a person leaves his car without carrying his kids with him. At these instances, the automotive locksmith would come promptly in order to resolve the issue.

People can even call to the dealers and manufacturers of the automobiles when they loss the car keys, however; in this way they have to pay more, even two to three times, as compared to the charges taken by automotive locksmiths. Another benefit of asking the services of automotive locksmiths is that they serve quick service and they remain available 24 hours a day. On the other hand the problem in calling the manufacturers is that they couldnt come as earlier as compared to the automotive locksmiths in order to repair the locks and keys.

The automotive locksmiths are provided with specialized and complex instruments with which it is not difficult for them to open the locked doors within minutes. They can make the car keys again and can install the new locks in the automobiles. These vehicle locksmiths are furnished with specialized maps for their effective and quick movement inside the city and the drivers are also well trained to reach at the destiny without wasting time.

The services of vehicle locksmith are also important and precious for those people who have little kids and who dont know how to open or close the car doors. Sometimes they close the doors and get locked inside with the car keys. At that moment in order to avoid any medical emergency, the opening of the car door is much important. Every person couldnt be expert in opening the car doors without the keys and hence at that moment the vehicle locksmiths could furnish marvelous service by opening the locked doors without the car keys.

If anybody desires to get the valuable services of automotive locksmiths of Las Vegas then he should know the real contact details.

Correct Use Of Wool Polishing Compounding Pads

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Are used to cut or level a paint film surface with an abrasive machine polish (or compound) or to apply a polish to large surface areas. Aggressively removes 1500 – 2000 grit scratches, but will leave hazing, use a foam pad and a finishing polish to eliminate. Wool pads are made from various mixtures of wool and other materials (natural wool, foam and wool, blended wool and synthetic wool) Like foam a wool pads abrasive ability is closely tied to its composition i.e. generally the softer the wool the less aggressive the cut

Paint Removed by Polishing

Using a medium abrasive polish and a rotary polisher will remove approximately 0. 1 Mil (3 (Microns)) from the paint surface (typically 4 passes at 1500-1800 RPM) but there are many variables such as polish/compound and speed / pressure used that may affect the paint removed) There comes a point when you must judge wither removing a scratch will compromise the clear coat and if so youll have to live with the imperfection.

If you have reservations about the amount of paint surface removed or the amount of paint coating remaining the use of a paint thickness gauge (PTG) is arbitrary

These numbers are offered as a guide only, as there are too many variables to provide any more than an approximation.

Wool pad compositions

Manufacturers control a pad’s aggressiveness by increasing or decreasing the nap height. As you shorten the length from a 1.5  inch, down to a 1- inch nap, the pad becomes much more aggressive because the individual wool strands are able to stand on end more readily. This creates a scrubbing action whereas the 1-1/2 inch strands lay down almost immediately when used.

Natural wool is most aggressive – 50/50 wool/acrylic blends intermediate – lambs wool the least aggressive Always use the least aggressive product first, evaluate the surface, then only if necessary `step-up’ to a more abrasive product and / or pad.

Natural wool

Leaves clear coat finishes with less haze and swirls than conventional polishing pads, fibres can be compressed and still recover their natural shape, less shedding, as they are manufactured with more fibres per square inch than synthetic wool pads. A denser pile surface distributes and applies material evenly and consistently, natural fibres are tapered with no splattering of applied materials and less scratch marks.

Micro Mesh TufBuf Polishing Pads

Black Lambs wool polishing pads are designed to repair clear-coat finishes, made from natural lambs wool, durable, well-balanced and effective that major automotive manufacturers use them, leaves clear-coat finishes with less haze and swirl than conventional foam or wool polishing pads.

The dense 0.75  inch nap material has 60,000 fibres per square inch versus 13,000 per square inch for synthetic pads, this nap surface distributes and applies material evenly and consistently. This very soft 100% lambs wool pad can be used for final (finesse) polishing as its even softer the LC CCS
Gold Ultra soft foam

Foam and wool

These pads are a compromise with the safety of foam and the polishing ability of natural wool; a patented process encapsulates the base of the lambs wool fibres with microscopic polyurethane foam particles. Cuts like natural sheepskin but finishes like a foam pad, the foamed fibres resist matting and compression. The foaming process also creates minute air pockets at the base of the fibres, which improves cushioning and retention of compounds and polishes.

Purple Foamed Wool Pad

Foamed Wool is a patented process that places a bottom cushion of microscopic polymer foam particles under a top layer of lambs wool fibres. Lake Country Mfg. developed these pads for high production, OEM/Industrial users. Aggressively removes 1500 grit scratches, leaving a lustrous finish with no hazing by reducing compounding swirls while retaining a high gloss Patented process encapsulates the base of the lambs wool fibres with microscopic polythene foam particles. Cuts like natural sheepskin but finishes like a foam pad. Foamed fibres resist caking and matting, foaming process also creates minute air pockets at the base of the fibres, which improves cushioning and retention of compounds and polishes.

Note- not recommended for random orbital machines (Porter Cable 7424, etc)

Blended wool

A mix of wool and synthetic materials, this could be wool and yarn for cutting, wool and polyester for polishing, the more synthetic material content the more abrasive the pad.

Synthetic wool

This material produces heat very rapidly, so be very careful with these pads as they can quickly cause damage to a paint surface and can cause major surface marring a four-ply twisted synthetic wool pad can destroy a clear coat in a very short time.

4 Ply 100% Twisted Wool

Each strand of high grade wool fibre is tightly twisted, allowing our pad to stay at a consistent level of aggression for longer periods of operation. Choose 3 inch, 4inch, and 5inch diameters with a 1/2inch or 3/4inch pile height.

Choose shorter pile for your most aggressive compounding and longer pile for aggressive compounding with greater durability.

50/50 Wool Acrylic

A unique fibre combination for light compounding comprised of 50% 4 ply twisted wool and 50% single strand wool/acrylic blend. Allows the operator to accomplish a range of light compounding to heavier polishing tasks depending on the compound or polish used.

Electrified White Sheepskin

The electrification process removes the microscopic barbs from the hairs in the wool resulting in a soft and effective compounding material that does not scratch the painted surface. Choose 3 inch, 4inch, and 5inch diameters with a 1/2inch or 3/4inch pile height.

Wool Pros & Cons

Pro -faster cutting generates less heat and therefore leaves the surface cooler, removes heavy oxidation much more efficiently than a form pad. Wool pads are easier to control compared to foam. They glide as the wool nap lies down and will conform to vehicle body shape easily. Make certain to spur the wool fibres when it loads up with product.

Con -wool can leave micro marring (buffer trails) finish with a foam pad to remove. Dont overwork the polish as wool will break diminishing abrasives faster than foam, the surface lubricants will dry up faster and you could end up dry buffing unless youre careful.

General notes

1.Cut with wool pads; (foam produces the most surface friction heat) and finish with foam pads, the fibres of the wool pad leave a very fine micro marring on the paint surface.
2.Speed, the general rule is; limit speed on wool pads to 1500 RPM The bigger the pad the faster the cut, the coarser the compound, the faster the cut, the more aggressive the pad, the faster the cut Wool cuts faster than lambs wool, foamed wool is next and then foam. You pay the price for polishing too fast with swirl marks caused by the compound and pad combination.
3.Compared to foam; wool pads have a larger available cutting surface area per square inch, which is due to the structure of the individual wool fibres compared to that of foam, allowing faster cutting action with less friction heat, utilizing less downward pressure
4.The application of water – is not needed to supplement surface lubrication, but it helps to free the abrasive from sticking to the wool fibres. It also helps the pad to conform to surface contours more easily, effectively increasing the surface-area. Note- it may increase the abrasive abilities of the pad.

Urethane Backing Plates

Used by BMW, Mercedes and other European automakers in their assembly plants.

Advantages of Flexible, Urethane Backing Plates

The Velcro brand fastening material is moulded into the plate eliminating delaminating.
The flexible edge reduces spontaneous heat build-up when transitioning from flat to contoured surfaces. These plates are recommended for compounding, polishing and finishing “soft” German clear coats.
Vastly reduced heat transfer keeps motor heat from being transferred to the paint surface.
Plated steel threaded insert will not cross-thread.
Reinforced inner construction uses steel struts moulded into the centre hub for superior strength.
Bevelled outer edge allows easy pad removal and replacement.
5/8  inch x 11 female thread is for US/CA rotary fitting.
UK/EU is M14

Lake County (LC) – 43-125WH Grip Easy Moulded Urethane (5/8″ x 11) 4 7/8″ (125mm)

3M Perfect-it III Rotary Backing Plate – 125mm two different female thread sizes; M14 EU (09552) for use with threaded rotary polishers – Makita 9227CB and Metabo PE12-175) and a 5/8  inch for US / CA (09553) made from an impact resistant synthetic nylon plate bonded to a 25mm thick layer of dense cellular foam. The highly flexible design allows for very easy transitioning from flat to contoured surfaces and the hook and loop backing material enables quick and easy pad changes.

Always use the recommended size backing plate for the sized pad you are using. Never use a backing plate that is larger than the foam pad or disc.

Car Dealerships in the Strangest Places

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It’s common these days for car dealerships to be located next to many other similar businesses in “auto rows” or “auto malls.” The economic theory of agglomeration gives credence to this practice, based on the logic that a rising tide raises all ships, all businesses benefit from a single destination for vehicle buying that draws all comers, irrespective of make and model. Then there are places that buck that trend and eschew every known economic theory. Here are some of the strangest locations and practices for car dealerships.

British Motor Cars, San Francisco

This high-end auto emporium is the antithesis of the auto mall ideal. Compared to rows of autos laid out around some suburban interstate cloverleaf where there’s ample room for customers to park and view the inventory, this establishment is practically hidden. The showroom is located in downtown San Francisco on an extremely busy section of Van Ness Avenue that’s actually collocated with US Route 101. There is no parking to speak of except for metered spots on the streets, and those max out at two hours. If, however, you are serious about buying a vehicle at British Motor Cars, you can most likely afford to have a limousine drop you off. Inside the slate-gray Greek Revival building lies a cornucopia of exotic and expensive rides. The gilt marble interior is the perfect backdrop to sip a house-made espresso while perusing the selection of high-horsepower Italian speed demons, leather trimmed British mobile palaces, and state-of-the-art German sedans.

No, I didn’t just mash my hands against the keyboard accidentally, that’s the real name of a town in Wales and one of its car dealerships. If you’ve ever spent any time in Wales, or maybe heard people speaking Welsh, it will come as no surprise that this delightfully long and seemingly impossible to pronounce word originates in Western Britain. Welsh is an ancient language descended from the Celtic linguistic family, spoken on the British Isles for far longer than English. English derives its name from the Angles, a Germanic people. While less than a quarter of the people in Wales speak it fluently, the language still gives its name to many towns and, thus, business establishments. Thankfully, the salesmen at this location are happy to shorten it to just Llanfairpwllgwyngyll.

Ling’s Cars

Unlike the other auto dealerships on this list, Ling’s is actually primarily a leasing business. Unlike other car dealerships anywhere, Ling’s is just flat out weird. Only here can you get an affordable lease on a quality pre-owned vehicle while also buying a dozen farm fresh eggs. Ling’s has a hen house on the premises and collects and sells the eggs as part of the wacky business. If that’s not enough, the owner has even been known to ride around the premises in a military surplus missile carrier.

4 Driving Tips for Young Drivers on the Road

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Driving is a skill that one has to adopt in the best way possible as it involves oneself taking their car on a road full of other vehicles. Improper driving skills would end up in being fatal not just for the driver but also the rest on the road. All countries around the world have strict traffic and road regulations that each and every driver is to abide by. It is made for the driver’s safety and thus to protect them from dangerous results.

While a person enrols himself in a professional driving school, he would learn all the basics of driving and the ways to handle an automobile while on the road. Amongst all drivers, it is noticed that those who are young are the ones who meet with frequent accidents due to several reasons like improper and unpolished driving skills, love for speed, etc. To prevent these accidents, here are a few tips you could consider if you are a young driver and love to hit the road with your car.

• Avoid distractions – It is often noticed that most accidents occur when drivers are distracted while they are behind the wheels. Distractions may include loud music, using mobile phones, texting, changing CDs or music on the music player, etc. Other common distractions are that when there is an involvement of too many people in the car. Too many friends chatting along loudly behind the driver can be a significant distraction.

• Sleep well before driving – If you are tired or haven’t had a sound sleep for a long time, it is better to avoid driving. While you haven’t had a good sleep, it is likely for you to fall asleep while you are driving. Elements like the air conditioner, the continuous breeze on the face; soothing music can allow you to fall asleep and thus causing accidents.

• Don’t drive after alcohol consumption – Young people love to have crazy adventures and thus often plan to drive while they have consumed alcohol. While you are under its influence, it is recommended to not drive. While you do so, you have high chances of losing control of the steering and on the other hand land you with a fine from the law enforcement officers. You could ask a friend who isn’t drunk to drive and thus keeping yourself safe.

• Avoid any other tasks – While you are driving, it is best to only concentrate on what you are doing. Do not eat, drink, apply makeup, shave or do anything else that you may find minor. These small tasks deviate your attention for a lesser time but keeping the eyes and concentration off the road can be fatal especially when you are taking sharp turns on a road.

GM is the Top Automotive Innovator

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GM isn’t the only automotive manufacturer out there creating new automotive innovations. But what many people may not know is that GM is the best automotive innovator! According to the U.S. Patent Board General Motors is the number one automotive innovator for the fourth consecutive quarter, out of a total of one hundred and eighty three companies!

In 2011 alone General Motors developed a whopping one thousand one hundred twenty three U.S. patents. The patents were for amazing new products in the fields of global product engineering, global powertrain engineering, global research engineering, and global research and development of OnStar organizations.

“We are in the midst of redefining the automotive DNA, and these efforts are driving our people to reinvent every subsystem on the vehicle” said Alan Taub, GM vice president of Global Research and Development. “Being the recognized leader in innovation is important, because it tells our customers and shareholders that we are working on the leading edge of technology.”

Some of the recent patents that General Motors is really excited about unveiling are quiet brakes, OnStar Voice Recognition, and eAssist thermal management. The quiet brakes use a friction-damped disc brake which can absorb the vibrations of the stopping motion, thereby muting the unpleasant sound often heard when one hits the brakes. General Motors hopes to make this technology available in some of their vehicles within two to three years.

The new OnStar technology will be useful to maximize the cabin space when trying to understand commands from the driver. The OnStar computer program can take commands through voice recognition so that the driver can have their hands on the wheel, and now the voice recognition software will be able to detect a voice from anywhere within the vehicle and adjust the microphone to respond to commands that are specific to the location of the speaker within the vehicle.

General Motors is especially proud of their work on the eAssist thermal management technology. This patent will allow the occupants in a vehicle to experience optimal comfort levels during periods of time in which the engine has shut off and is relying on stored power. The new technology also tells the vehicle not to shut off the engine during extreme heat and extremely cold environments, so that the occupants will not experience the weather discomfort during a drive.

General Motors is proud to be the leading automotive innovator in America. The GM company is excited to have this label applied to the company’s name and legacy , and they are looking forward to bringing more and more excellent new technology to their customers in the future.

All Is Well With The Willys

In New Delhi: Indian Times News Network has reported that the Willys Jeep which was popular during the Second World War in the forties was recently reported to be going strong. It should be noted that the Willys Jeep has become an icon before the 70s and 80s and has continued to be so until new age vehicles took over.

In a small and dusty town of Punjab, there is still a strong market for the old and abandoned Jeep chassis which automobile lovers go to shop. The largest second-hand jeep market of Moga has connoisseurs that have even descended from the hilly reigns of Shimla, and a number of other states. And thats not all! Who would ever think that the famous Porsche preferring NRI clan in Punjab has become an avid follower of the Jeep Mandi?

According to Mohinder Singh, one of the dealers in Moga, if you see the old chassis and new Jeep Willys, you will not be able to find even one fault in the car and one look at it will make you buy it. Furthermore, once the Willys price is told, next time you know its gone. It only takes about 60 seconds to sell a Willys. The price range of a Willys Jeep starts from Rs 1.65 lakh to a maximum of Rs 2 lakh. The Jeep with all its wonders is one incredible purchase.

The abandoned chassis is fitted with a top of the line Toyota turbo diesel engine which is preferred for its high fuel efficiency and pick up performance and cost about Rs 40,000. Also available are modern accessories and chrome alloys with price ranging from Rs 25,000 and Rs 30,000. The prices also include the margin of dealers that reaches up to Rs 30,000.

The Willys were given post modifications and are set to hit the road. The main road of Moga is flooded with different people especially during Sundays, who converge to the place not only to buy the latest Jeep but also to get the best set of wheels for their vehicles. The latest open air Jeep with its low price tag is not a bad buy at all especially since most of its components like for instance its Jeep exhaust manifold and other auto parts have undergone the same stern quality test as that of the range toppers.

Jagmohan Singh, another Jeep dealer in Moga, There are close to 100 dealers here in the city and each dealer sold at least 10 Jeeps every week. That transpires into a lot of business for us. Many ministers and local MLAs also come here. In fact, most of the students purchasing the Jeep end up getting upgrades every week.

The Moga Jeep Mandi has been in close competition with the Dabwali Mandi which is situated in Sangrur. But according to dealers from Moga they have been able to surpass the Dabwali benchmark since they sell more Jeeps. Most of the dealers purchase their chassis from army auctions but since the auction have ceased, dealers from villagers provide the Jeep Mandi with chassis. Such trade has not affected business at all. The Moga treatment to Jeep has been selling like hotcakes and this has been going on prior to the changes from the army side.

Automotive Rapid Prototyping Fail First Paradox

New product development and innovation is much more difficult and time consuming than most other business activities. Automotive rapid prototyping greatly enhances learning speed and reduces the risk of new automotive parts development.

Historically, the automotive industry has been using rapid prototyping as an important tool in the automotive parts design process. The extremely fast-paced automotive design cycles require an extremely fast prototyping system which can produce car parts fast and inexpensively.

The main objective of automotive prototyping is to learn quickly: how a new automotive product behaves in its natural working environment, before transferring the prototype to the production line. Many times, mistakes are learned only after a new automotive part is launched. This is the main explanation for poor automotive parts design, from product mismatch, poor engineering and function or finish, and overpriced production. In order to accelerate the learning curve, before these costly automotive prototyping mistakes are made, one must accelerate and facilitate feedback loops from tests in the lab and market trials.

Automotive Manufacturing Technologies

Working with an assortment of rapid prototyping equipment, automotive prototyping engineers utilize the most advanced 3D printers, in their quest for perfect form, function and utility. Working in advanced manufacturing centers, the automotive engineers use the technology to verify what they are doing, and, equally important, to save tremendous amounts of time, and money.

Automotive Rapid Prototyping Compresses Development Time

The advantages of 3D rapid prototyping model creation versus viewing a cad/cam model on a computer screen is palpable. Automotive parts engineers get together discuss the pros and cons of a rapidly produced automotive parts model and discuss the pros and cons of the design, as they pass it around, twisting and viewing the prototype, and decide if that is what they had in mind. This way, problems get solved up front, before going to the assembly line! Once determined that the automotive prototype design is a go, the model can then be sent to a die maker.

Automotive Prototyping and the Die Maker Process

The die maker cannot use model to make the die, but because they have it in their hand and can look at it and feel it, they can determine where the parting lines will be and exactly how much steel they will need to produce it. The timing of the die process is greatly compressed.

Examples of Automotive Rapid Prototyping Parts

· Engine castings and parts

· Car Engine parts

· Auto Mechanical parts

· Car Dashboards

· Car Handles and Knobs

· Auto Body Components

· Car Trim parts

Fail first Paradox in Automotive Rapid Prototyping

The automotive rapid prototyping paradox is to fail earlier rather than later. By failing earlier, the design engineers surprisingly succeed in accelerating the project; this greatly reduces development cost risk. By considering all automotive prototype failures as learning experiments, the engineer has much less stress, knowing that they are practicing the old adage, that success comes from ninety-nine percent failure and introspection.

Dan Flower is a writer for Objet Geometries Ltd, an automotive prototyping 3D printer manufacturer.

 

Disadvantages of Hybrid Electric Vehicles

There are many disadvantages of hybrid electric vehicles. First of all, hybrid electric vehicles are not all-electric vehicles. They do require gasoline to drive.

Hybrid electric vehicles use regenerative braking to get their electricity. The gas energy is captured off of the brakes and stored as electricity. All electric vehicles are a much better alternative in terms of cutting down smog. There are several available today.

Hybrid electric vehicles are also inferior to hydrogen fuel cell vehicles. Many automotive companies are working on hydrogen fuel cell vehicles in production now. Very soon Chevy will come out with a hydrogen fuel cell vehicle.

While hybrid electric vehicles are low smog emission vehicles, they do produce emissions. Hydrogen fuel cell vehicles produce water as their emission, making them far superior to hybrid electric vehicles. Or better yet take public transportation in a city that uses hydrogen fuel cell buses.

Although hybrid electric vehicles are readily available, they are a large investment. There are sometimes $10,000 difference in between a hybrid car and a subcompact although the mile per gallon difference could be only a few miles freeway miles. This is an investment that might not be immediately recaptured in gas savings.

Of course, hybrid vehicles are not ideal for freeway drivers. The reason is because hybrid electric vehicles use regenerative breaking. If most of the miles put on the car are on the freeway, there is less braking involved and less regeneration of electricity involved.

Another disadvantage of hybrid electric vehicles is some models are very difficult to obtain. They are heavily advertised and there is a heavy demand. But many automotive manufacturers are using a showroom car to lure customers into the showroom to see a hybrid that there is a long waiting list for. Customers needing a car now and not six months from now end up buying a gas guzzling SUV because the hybrid SUV is not yet readily available.

A large disadvantage of hybrid electric vehicles is they give auto manufacturers a chance to tell the state and federal governments that they are doing something to lower vehicle emissions. Then car manufacturers insist that the government has no reason to bully the manufacturers to make cars with reasonable miles per gallon rates of say 100 miles per gallon. Hybrid cars are a smoke screen for the car manufacturers to pretend they care about the environment.

Finally, hybrid electric vehicles are available only to the most elite car buyers creating a disparity between rich communities and poor communities. Poor cities have drivers creating lots of emissions in old eight cylinder cars while rich cities have rich citizens driving expensive hybrid electric vehicles with low emissions. Probably the biggest disadvantage of hybrid electric vehicles is that they are cost prohibitive to the poor.

Automotive Advertising Agencies Must Use Yesterday’s Knowledge & Tomorrow’s Technology to Survive

Automotive advertising agencies who expect to be here tomorrow must apply tomorrow’s technology today or they will follow their shuttered auto dealer clients into the ranks of the unemployed. The consolidation of the auto industry is a necessary reaction to a shrinking economy and the proof of two basic rules of business — supply must follow demand and survival of the fittest insures that it will. The secret to survival for automotive advertising agencies and their auto dealer clients in a challenging market is to offer more for less and the technology being designed to improve sales processes on the Internet provide efficiencies that will determine the winners and the losers.

Integrating proven real world automotive advertising best practices with maturing virtual world selling processes that rely on developing technology on the Internet allows forward thinking automotive advertising agencies to blur the line between the real world of brick and mortar auto dealerships and the new virtual showrooms being built on the Internet Super Highway. Automotive advertising 101 teaches that you must go where your customers are if you want to reach them and with 93% of car shoppers confirming that they start their car buying process on the Internet that part of the marketing and sales process is easy. The hard part that automotive advertising agencies must recognize is that the one constant that has survived on the World Wide Web is human nature. Customers empowered by the easy access of information on the Internet are no longer dependent on auto dealerships — real or virtual — to determine what vehicle they will purchase and who they will buy it from. Online shoppers are looking for a new or used vehicle, not an auto dealership, and automotive advertising agencies need to convert from push/pull advertising methods to pull/push techniques preferred by an educated consumer.

Of course there is no need to throw the baby out with the bath water! Automotive advertising agencies must use conventional wisdoms built on the stable foundation of human nature supported by the efficiencies offered by new automotive advertising applications designed to crash through the glass wall of the Internet to preserve both market share and profits for their auto dealer clients. The easiest way to satisfy the customer and the auto dealer — in that order — is to give the customers what they want, when they want it — which is immediately — and to do it in such a way that the customers feel that they are buying a vehicle vs. being sold one. That is where the use of new automotive advertising technology and the related improved selling processes come in.

Giving the customers what they want — which is a vehicle not an auto dealership — suggests that automotive advertising agencies must promote individual vehicles on the Internet, not their auto dealer clients. While this may seem counter intuitive to old school car guys who presume that they must sell themselves before they can sell their vehicles, it is in keeping with equally established wisdom that suggest that automotive advertising doesn’t sell cars it just attracts customers who want to buy one. Simply put, the best advertising message in the world has no value if no one sees it and since customers are searching the web for individual vehicles that is the bait that will have them bite the hook that has the auto dealer on the other end of the line.

It is an accepted fact that cars sell cars and brick and mortar auto dealerships have gravitated to car rows or auto malls to take advantage of the attraction of having as many vehicles as possible in one location to draw real world car shoppers to their individual facilities. The leveraged advertising of multiple competing dealerships and the added value and convenience of one stop shopping for comparable makes and models at one central location is a value for consumers that has survived on the Internet Super Highway. Established third party inventory based websites have a proven place in today’s online automotive advertising plans. Most auto dealerships already rely on the leverage of their collected inventories of literally millions of vehicles from thousands of auto dealerships to attract online new and used vehicle shoppers. The search engine optimization, S.E.O., realized by these third party sites coupled with their localized search engine marketing, S.E.M., investments drawn from the collected revenues of the auto dealer clients that participate in these communal sites provide a competitive advantage that no individual dealer or even a large dealer group can compete with. New technologies being applied to this established business model promise an even better return on investment, R.O.I., for the auto dealers that participate.

ronsmap is a game changing online car buying/selling site for both consumers and dealers that exemplifies the value of improving technologies in existing Internet based marketing platforms. It makes car buying fast, comprehensive, transparent and live. What makes it unique is their new technology that gives consumers unparalleled buying and negotiating power over the car buying/selling processes including the opportunity to accommodate For Sale By Owner listings. Their unique value for dealers is that it provides them with an unprecedented level of sales intelligence on consumer leads, and it enables automotive advertising agencies to promote and engage consumers via social networks.

With existing search engine filters and third party websites online shoppers have to scroll through lists of hundreds of vehicles while clicking and drilling down on each site since not all vehicles for sale are aggregated on any one exit on the Internet Super Highway. Auto dealers that pay the most are typically promoted in the top listings limiting honest competitive comparisons and auto dealers are often non-responsive to general inquiry leads sourced from these lead resellers. Auto Dealers are equally challenged by existing marketing platforms that do not provide visibility or insights into consumer’s other vehicles of interest discovered during their online shopping trips and their communications are often mid sales cycle starting long after the initial research by the consumer has been completed. The R.O.I. for auto dealers for leads purchased from multiple third party providers are reduced by duplications and smaller dealers not willing or able to pay for a premium position can’t compete equally with the larger advertisers on these sites.

ronsmap is a new technology driven Internet solution scheduled to launch at the 2010 NADA Convention in Orlando, Florida. They provide the leverage of multiple inventories posted on a unique map-like internal search engine driven by consumer preferences on a local level that places all vehicles that fit the consumer’s search criteria on the same page with no prejudice to premium positions purchased by the dealers. Their proprietary application provides a level playing field for auto dealers while offering consumers one stop shopping across multiple brands, models and dealerships with the added value of comparisons to For Sale By Owner listings.

ronsmap also accommodates today’s consumer preference for pull/push marketing by integrating a unique social networking application into their platform. Marketing to consumers in social networks requires resources, tools and skill sets to compliment and supplement auto dealer’s existing online selling efforts. ronsmap provides all of these elements in a cost effective, scalable manner while delivering consolidated market intelligence not currently offered through other resources.

Their vBack application enables auto dealers to multiply leads by leveraging the word of mouth, W.O.M., phenomenon associated with viral messages distributed through social networking. This proprietary process embeds a social media engine directly within the vehicles posted on their community site as well as on the auto dealers individual websites. It extends the auto dealers reach, promotes confidence for consumers through their solicited comments from their online friends in response to their request for feedback on their intended purchase and it drives more consumers to the auto dealers websites.

Another unique value added feature provided by the new technologies implemented by ronsmap is exemplified by their SellersVantage application. It allows auto dealers to communicate with online consumers in real time early in the decision cycle. It offers auto dealers a comparative view of what other vehicles and feature/benefits the consumer is looking for, market availability to determine if they have the only vehicle that fits the consumer’s stated needs and comparative pricing analytics to know how they rank in the market before they start negotiations to improve closing ratios and preserve profit.

The Intelli-Leads offered by their applications are very robust leads that go way beyond the typical customer name, email address, contact information and questions about the vehicle that they are interested in. They include market intelligence, comparative intelligence, social demographic and social profile intelligence that define the prospect and that allows the dealer to insure that their first offer in the online negotiation process is competitive while preserving gross profit.

Technology as applied to enhanced marketing platforms like ronsmap addresses the new opportunities for auto dealers to improve their R.O.I. from third party lead providers and inventory based websites but it doesn’t reflect the equally valued benefits being offered to improve their R.O.I. from their individual S.E.O. efforts and improved conversion rates from their own websites. Once again, conventional wisdoms must be applied by automotive advertising agencies to provide more for less for their auto dealer clients by recognizing the need to establish brand identity and top of the mind awareness for long term dealer recognition in the market tempered with the need to increase sales and profits today so the auto dealer — and their automotive advertising agency — can survive until tomorrow.

Since consumers are looking for vehicles on the Internet vs. auto dealers it is only logical that the auto dealers should post their vehicles online individually. The trick is to get a single vehicle to stand out from the traffic on the Internet Super Highway. Once again, technology has provided the solution.

Video has surfaced as the media of choice for today’s consumers who grew up watching T.V. and who have applied their preference for Video to their attraction to Internet channels like You Tube and all things video. The search engines role on the newly emerging World Wide Web is to facilitate the consumer’s online search by giving them what they want and since consumers have selected video as their media of choice search engines like Google have decided to give it to them.

The algorithms that drive Google have been adjusted to provide a weighted value to video, a fact that has not escaped automotive advertising agencies responsible for improving the S.E.O. for their auto dealer clients. Video presentations have shown up on auto dealers websites with file names that integrate key word phrases to match the auto dealers websites chosen online identity along with similar embedded meta tags and they are even being pushed onto the search engines through You Tube with their own URL’s to extend the SEO of the auto dealers virtual showrooms. The value of this enhanced S.E.O. solution is that all of these postings are sourced back to the auto dealers websites which supports the automotive advertising agencies desire to build dealer branding and top of the mind awareness. The ability to take this exposure to the next level is realized by applying the same philosophy of extending the dealers online exposure to their individual vehicles since, after all, that is what the online customer is searching for.

SiSTeR Technologies is an automotive advertising vendor using proprietary cutting edge technologies that has introduced an automated video production platform called VideoCarLot with associated applications including vShock and VidBrid. They are able to convert the still pictures already posted on the dealers websites into professionally produced videos using human voice and existing video footage with integrated search words, meta tags and individual URLs. These finished productions are then placed onto the auto dealers own websites to increase their highly prized and search engine favored video content plus they are individually pushed through their dedicated API with You Tube to post each vehicle to all linked third party advertisers and to the search engines directly onto the You Tube channel. Since You Tube is a growing search engine second only to their parent company Google the enhanced S.E.O. to the dealer is obvious. More importantly, it allows the auto dealer to present their vehicles to online consumers vs. their auto dealerships while anchoring the associated lead back to the sourcing dealer. Once again, technology has provided a win-win scenario placing the consumer’s interests ahead of the auto dealer’s while satisfying the needs of both.

The automotive advertising agencies of today that apply the cutting edge automotive advertising technologies of tomorrow are guaranteed a seat at the table in the future. Today’s justified consolidation in the auto industry has opened problems for many and solutions for the few that are determined to survive. Just as the forest fire burns the trees to allow for new growth, the key for automotive advertising agencies to survive to grow another day lies in the automotive advertising technologies and applications that they use today.

 

Vista Auto Parts, The One Stop Automotive Parts Shop

Vista Auto Parts was started with one clear intention; to make available the world over, automotive parts which have attained international quality standards at prices which are affordable enough for the developing worlds economies. What makes Vista Auto Parts successful is our business model. It involves streamlining First-World quality and standards with Third-Worlds cost and price in relation to automotive parts. Therefore, it comes as no surprise that we have been successful since our inception as this business model was sure to work out well even in difficult economic times such as the recent global recession.

Vista Auto Parts is a supplier of high quality car air filter parts. We have an extensive line that covers nearly all car models together with their respective years of make. At vistaautoparts.com, we know that not everyone is an automotive parts expert and that is why we occasionally put up articles to help drivers better understand their vehicles.

A car air filter is a crucial device used to trap the dirt in the air and other foreign bodies before that air reaches the car engine. As an automotive parts shop we advise that you check the car air filter every time you go for an oil change service or have it replaced after every 20000 miles. People who drive in sandy or on dirt roads tend to be most affected and as such they should take heed of this advice more; not at all suggesting that other drivers shouldnt.

If your car air filter is too dirty it will not trap dust particles. This will eventually damage the engine cylinders, pistons and their rings, and the engine walls among other automotive parts. The other net effect is that the engines performance and fuel economy will severely be impacted. A poor car air filter also cause air pollution as a direct result of the inefficient engine. The issue of a poor car air filter and other important automotive parts is so crucial that in some States your car is required to pass car emission tests to stay on the road.

As one of the world’s largest online automotive parts retailer, Vista Auto Parts carries , a wide selection of high quality car air filters which employ the latest technologies in air filtration. This new car air filter technology ensures removal of contaminants more efficiently while providing noise control, all with the most minimal of power loss. If your needs for a car air filter is not that sophisticated, we can still supply you with conventional air filters.
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